Toys and Games in South Africa

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Amazon.com, Inc. 18

Ludendo SA 21

Prima Toys 22

Toys "R" Us, Inc. 23

Macroeconomic Indicators 26

Country Data 26

Methodology 28

Industry associations 29

Related MarketLine research 29

Appendix 30

About MarketLine 30

LIST OF TABLES

Table 1: South Africa toys and games market value: $ million, 2010-14 8

Table 2: South Africa toys and games market category segmentation: $ million, 2014 9

Table 3: South Africa toys and games market geography segmentation: $ million, 2014 10

Table 4: South Africa toys and games market value forecast: $ million, 2014-19 11

Table 5: Amazon.com, Inc.: key facts 18

Table 6: Amazon.com, Inc.: key financials ($) 19

Table 7: Amazon.com, Inc.: key financial ratios 19

Table 8: Ludendo SA: key facts 21

Table 9: Prima Toys: key facts 22

Table 10: Toys "R" Us, Inc.: key facts 23

Table 11: Toys "R" Us, Inc.: key financials ($) 24

Table 12: Toys "R" Us, Inc.: key financial ratios 24

Table 13: South Africa size of population (million), 2010-14 26

Table 14: South Africa gdp (constant 2005 prices, $ billion), 2010-14 26

Table 15: South Africa gdp (current prices, $ billion), 2010-14 26

Table 16: South Africa inflation, 2010-14 27

Table 17: South Africa consumer price index (absolute), 2010-14 27

Table 18: South Africa exchange rate, 2010-14 27

LIST OF FIGURES

Figure 1: South Africa toys and games market value: $ million, 2010-14 8

Figure 2: South Africa toys and games market category segmentation: % share, by value, 2014 9

Figure 3: South Africa toys and games market geography segmentation: % share, by value, 2014 10

Figure 4: South Africa toys and games market value forecast: $ million, 2014-19 11

Figure 5: Forces driving competition in the toys and games market in South Africa, 2014 12

Figure 6: Drivers of buyer power in the toys and games market in South Africa, 2014 13

Figure 7: Drivers of supplier power in the toys and games market in South Africa, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the toys and games market in South Africa, 2014 15

Figure 9: Factors influencing the threat of substitutes in the toys and games market in South Africa, 2014 16

Figure 10: Drivers of degree of rivalry in the toys and games market in South Africa, 2014 17

Figure 11: Amazon.com, Inc.: revenues and profitability 20

Figure 12: Amazon.com, Inc.: assets and liabilities 20

Figure 13: Toys "R" Us, Inc.: revenues and profitability 24