Senegal: Network Expansion and Value-Added Offerings Will Drive Market Growth

Senegal: Network Expansion and Value-Added Offerings Will Drive Market Growth
Décembre 2015
Type de Produit
Country profile
Description du rapport

The telecommunications market in Senegal will generate revenue of $1bn in 2015. Telecom services revenue will grow at a CAGR of 4.5% over the 2015-2020 period. Mobile data and fixed Internet will be the largest growth segments and will contribute 43.4% and 9.5% to total revenue in 2020, respectively. We expect mobile subscriptions in Senegal to grow at a CAGR of 5.2% over 2015-2020. Going forward, operators' shift towards aggressive pricing and enriched service portfolios will further intensify competition in the country's mobile market. The government's focus on promoting e-governance and improving the ICT industry will support future fixed Internet growth.

Key Findings

- Overall telecom service revenue in Senegal is estimated to decrease by 15.6% over 2014 to reach $1bn in 2015.

- From 2015 to 2020, the Senegalese telecommunications market will see service revenue grow at a 4.5% CAGR, boosted by mobile and fixed data.

- Mobile will account for 75.9% of total telecom market reven

Table des matières

Executive summary

Market and competitor overview

Regional context

Economic, demographic and political context

Regulatory environment

Demand profile

Service evolution

Competitive landscape

Major market players

Segment analysis

Mobile services

Fixed services

Identifying opportunities

Overall market opportunities

Description de l'éditeur

About Pyramid Research

For nearly 25 years, Pyramid Research has been providing practical advice on emerging market and service opportunities to leaders in the converged communications, media and technology industries. This distinctive approach to our research helps our clients identify opportunities and develop profitable business strategies.

Our highly structured analysis closely examines the performance, technology trends, macroeconomic and regulatory environment of service providers and equipment vendors in all of the countries we cover.  Using a bottom-up approach, we size market demand across services and countries, and conduct end user surveys to validate adoption trends and anticipate shifts in demand.

 Unlike our competitors who provide general global answers by indexing data from a few select markets, we fully segment and analyze the competitive landscapes of more than 100 countries. We conduct our own primary research in every country and develop scenarios for growth across technologies by assessing existing and emerging business models.

This unparalleled foundation assures clients that advice from Pyramid Research is reliable, relevant, and practical.


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                 Sunil Sethia ssethia@globaldata.com