Rapports

Operator Strategies to Increase Smartphone Penetration in Africa

Rapport
Titre
Operator Strategies to Increase Smartphone Penetration in Africa
1'135.25EUR
Langue
English
Pages
31
Secteur
Télécommunications
Date
Février 2016
Type de Produit
Report
Description du rapport

In this report we introduce the market context and major trends related to mobile subscribers and smartphones in Africa. We go on to analyze the various strategies used by operators to boost smartphone penetration rates on their networks. Then we bring in evidence from case studies in Africa including Orange Klif, MTN Nigeria and Safaricom Kenya. We conclude with a set of key findings and recommendations that operators can use to increase smartphone penetration rates

Key Findings

- Smartphone sales are forecasted to grow by a 15% CAGR from 2015 to 2020 making Africa and Middle East the fastest growing region globally.

- The African market remains heavily prepaid with a vast majority of consumers purchasing smartphones from independent retailers before obtaining a mobile subscription from an operator.

- Operators have deployed a range of direct and indirect strategies to boost smartphone penetration in Africa. Direct strategies allow operators to increase smartphone penetration by

Table des matières

Introduction: Regional smartphone trends in Africa and Middle East

Operator strategies to increase smartphone penetration in Africa

Market detail: Case studies

Orange Klif

MTN Nigeria

Safaricom Kenya

Key findings and recommendations

Description de l'éditeur

About Pyramid Research

For nearly 25 years, Pyramid Research has been providing practical advice on emerging market and service opportunities to leaders in the converged communications, media and technology industries. This distinctive approach to our research helps our clients identify opportunities and develop profitable business strategies.

Our highly structured analysis closely examines the performance, technology trends, macroeconomic and regulatory environment of service providers and equipment vendors in all of the countries we cover.  Using a bottom-up approach, we size market demand across services and countries, and conduct end user surveys to validate adoption trends and anticipate shifts in demand.

 Unlike our competitors who provide general global answers by indexing data from a few select markets, we fully segment and analyze the competitive landscapes of more than 100 countries. We conduct our own primary research in every country and develop scenarios for growth across technologies by assessing existing and emerging business models.

This unparalleled foundation assures clients that advice from Pyramid Research is reliable, relevant, and practical.

 

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                 Sunil Sethia ssethia@globaldata.com