Online Retail in Nigeria

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Amazon.com, Inc. 18

Jumia 21

Konga.com Online Shopping Limited 22

Macroeconomic Indicators 23

Country Data 23

Methodology 25

Industry associations 26

Related MarketLine research 26

Appendix 27

About MarketLine 27

LIST OF TABLES

Table 1: Nigeria online retail sector value: $ billion, 2010-14 8

Table 2: Nigeria online retail sector category segmentation: $ billion, 2014 9

Table 3: Nigeria online retail sector geography segmentation: $ billion, 2014 10

Table 4: Nigeria online retail sector value forecast: $ billion, 2014-19 11

Table 5: Amazon.com, Inc.: key facts 18

Table 6: Amazon.com, Inc.: key financials ($) 19

Table 7: Amazon.com, Inc.: key financial ratios 19

Table 8: Jumia: key facts 21

Table 9: Konga.com Online Shopping Limited: key facts 22

Table 10: Nigeria size of population (million), 2010-14 23

Table 11: Nigeria gdp (constant 2005 prices, $ billion), 2010-14 23

Table 12: Nigeria gdp (current prices, $ billion), 2010-14 23

Table 13: Nigeria inflation, 2010-14 24

Table 14: Nigeria consumer price index (absolute), 2010-14 24

Table 15: Nigeria exchange rate, 2010-14 24

LIST OF FIGURES

Figure 1: Nigeria online retail sector value: $ billion, 2010-14 8

Figure 2: Nigeria online retail sector category segmentation: % share, by value, 2014 9

Figure 3: Nigeria online retail sector geography segmentation: % share, by value, 2014 10

Figure 4: Nigeria online retail sector value forecast: $ billion, 2014-19 11

Figure 5: Forces driving competition in the online retail sector in Nigeria, 2014 12

Figure 6: Drivers of buyer power in the online retail sector in Nigeria, 2014 13

Figure 7: Drivers of supplier power in the online retail sector in Nigeria, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the online retail sector in Nigeria, 2014 15

Figure 9: Factors influencing the threat of substitutes in the online retail sector in Nigeria, 2014 16

Figure 10: Drivers of degree of rivalry in the online retail sector in Nigeria, 2014 17

Figure 11: Amazon.com, Inc.: revenues and profitability 20