Nigeria Beer Market Insights Report 2015

Nigeria Beer Market Insights Report 2015
Août 2015
Type de Produit
Description du rapport

2014 saw increases of around 3% in line with previous years and ranks second only to South Africa in the African market. Nigerian consumers do not see discount beers as trading down as they have the requisite of quality ingredients. Consumers are showing increasing signs of being category loyal rather than brand loyal presenting challenges.

Key Findings

- Discounts grew by 11% due to consumers preference for value

- Beer is under pressure from FAB products

- Brewers are being forced to lower prices despite rising costs

- Mainstream and premium products have suffered due to the rise in discounted beer


Canadean's Nigeria Beer Market Insights 2015 Report provides a complete overview of the Nigeria beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, p

Table des matières

Description de l'éditeur

About Canadean

Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. Canadean covers the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight.

By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed, strategic decisions that are founded on robust and reliable data and market insights. Canadean specializes in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.

Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.


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                 Sunil Sethia ssethia@globaldata.com