New Cars in Nigeria

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Geography segmentation 10

Market share 11

Market Outlook 12

Market value forecast 12

Market volume forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

Ford Motor Company 20

Hyundai Motor Company 23

Kia Motors Corporation 27

Toyota Motor Corporation 30

Macroeconomic Indicators 34

Country Data 34

Methodology 36

Industry associations 37

Related MarketLine research 37

Appendix 38

About MarketLine 38

LIST OF TABLES

Table 1: Nigeria new cars market value: $ billion, 2010-14 8

Table 2: Nigeria new cars market volume: thousand units, 2010-14 9

Table 3: Nigeria new cars market geography segmentation: $ billion, 2014 10

Table 4: Nigeria new cars market share: % share, by volume, 2014 11

Table 5: Nigeria new cars market value forecast: $ billion, 2014-19 12

Table 6: Nigeria new cars market volume forecast: thousand units, 2014-19 13

Table 7: Ford Motor Company: key facts 20

Table 8: Ford Motor Company: key financials ($) 21

Table 9: Ford Motor Company: key financial ratios 21

Table 10: Hyundai Motor Company: key facts 23

Table 11: Hyundai Motor Company: key financials ($) 24

Table 12: Hyundai Motor Company: key financials (KRW) 24

Table 13: Hyundai Motor Company: key financial ratios 25

Table 14: Kia Motors Corporation: key facts 27

Table 15: Kia Motors Corporation: key financials ($) 28

Table 16: Kia Motors Corporation: key financials (KRW) 28

Table 17: Kia Motors Corporation: key financial ratios 28

Table 18: Toyota Motor Corporation: key facts 30

Table 19: Toyota Motor Corporation: key financials ($) 31

Table 20: Toyota Motor Corporation: key financials (¥) 32

Table 21: Toyota Motor Corporation: key financial ratios 32

Table 22: Nigeria size of population (million), 2010-14 34

Table 23: Nigeria gdp (constant 2005 prices, $ billion), 2010-14 34

Table 24: Nigeria gdp (current prices, $ billion), 2010-14 34

Table 25: Nigeria inflation, 2010-14 35

Table 26: Nigeria consumer price index (absolute), 2010-14 35

Table 27: Nigeria exchange rate, 2010-14 35

LIST OF FIGURES

Figure 1: Nigeria new cars market value: $ billion, 2010-14 8

Figure 2: Nigeria new cars market volume: thousand units, 2010-14 9

Figure 3: Nigeria new cars market geography segmentation: % share, by value, 2014 10

Figure 4: Nigeria new cars market share: % share, by volume, 2014 11

Figure 5: Nigeria new cars market value forecast: $ billion, 2014-19 12

Figure 6: Nigeria new cars market volume forecast: thousand units, 2014-19 13

Figure 7: Forces driving competition in the new cars market in Nigeria, 2014 14

Figure 8: Drivers of buyer power in the new cars market in Nigeria, 2014 15

Figure 9: Drivers of supplier power in the new cars market in Nigeria, 2014 16

Figure 10: Factors influencing the likelihood of new entrants in the new cars market in Nigeria, 2014 17

Figure 11: Factors influencing the threat of substitutes in the new cars market in Nigeria, 2014 18

Figure 12: Drivers of degree of rivalry in the new cars market in Nigeria, 2014 19

Figure 13: Ford Motor Company: revenues and profitability 22

Figure 14: Ford Motor Company: assets and liabilities 22

Figure 15: Hyundai Motor Company: revenues and profitability 25

Figure 16: Hyundai Motor Company: assets and liabilities 26

Figure 17: Kia Motors Corporation: revenues and profitability 29

Figure 18: Kia Motors Corporation: assets and liabilities 29

Figure 19: Toyota Motor Corporation: revenues and profitability 32

Figure 20: Toyota Motor Corporation: assets and liabilities 33