Rapports

MVNOs in Africa: MVNOs Gaining Momentum by Capitalizing on Niche Segments

Rapport
Titre
MVNOs in Africa: MVNOs Gaining Momentum by Capitalizing on Niche Segments
1'135.25EUR
Langue
English
Pages
35
Secteur
Télécommunications
Date
Février 2016
Type de Produit
Report
Description du rapport

With more than 1,200 MVNOs operating worldwide, the presence of MVNOs has been limited in Africa, accounting for 1.4% of global MVNO subscribers. Kenya and South Africa are currently the most developed MVNO markets in terms of penetration, with 3.5% and 1.6% of mobile subscriptions being served by MVNOs at end-2015, respectively. The growing population of the region coupled with increasing mobile penetration and data usage, the introduction of mobile financial services and efforts by regulators to establish legal frameworks specific to MVNOs are some of the factors which will provide a boost to the MVNO market in Africa

Key Findings

- Niche and retail MVNO business models are the most prevalent in Africa, accounting for 35% and 20%, respectively, of total MVNOs in the region. Ethnic and MNO sub-brand MVNOs account for 15% and 10%, respectively, while the market share of the other business models accounts for 20% in total (or 5% each).

- A rising trend witnessed in Africa is the incr

Table des matières

Introduction: MVNO definition and main business models

MVNO definition

MVNO business models

Global and regional MVNO market context

MVNO market worldwide

MVNO market evolution in Africa

MVNO regulation

MVNO business models in Africa

Market detail: Case studies

Niche MVNO: Virgin Mobile

Retail MVNO: Tangaza Pesa

Ethnic MVNO: Call Home

Conclusions: Key findings and recommendations

Description de l'éditeur

About Pyramid Research

For nearly 25 years, Pyramid Research has been providing practical advice on emerging market and service opportunities to leaders in the converged communications, media and technology industries. This distinctive approach to our research helps our clients identify opportunities and develop profitable business strategies.

Our highly structured analysis closely examines the performance, technology trends, macroeconomic and regulatory environment of service providers and equipment vendors in all of the countries we cover.  Using a bottom-up approach, we size market demand across services and countries, and conduct end user surveys to validate adoption trends and anticipate shifts in demand.

 Unlike our competitors who provide general global answers by indexing data from a few select markets, we fully segment and analyze the competitive landscapes of more than 100 countries. We conduct our own primary research in every country and develop scenarios for growth across technologies by assessing existing and emerging business models.

This unparalleled foundation assures clients that advice from Pyramid Research is reliable, relevant, and practical.

 

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                 Sunil Sethia ssethia@globaldata.com