Rapports

Kenya: Rapid Growth in Mobile Data Revenue Driven by Mobile Money Services

Rapport
Titre
Kenya: Rapid Growth in Mobile Data Revenue Driven by Mobile Money Services
940.50EUR
Langue
English
Pages
26
Secteur
Télécommunications
Date
Décembre 2015
Pays
Kenya
Type de Produit
Country profile
Description du rapport

Kenya is one of the largest telecom service markets in East Africa, with estimated revenue of $2.3bn in 2015, a 4.4% increase on the previous year. Mobile data is a major growth driver and will generate $946m or 41.7% of total revenue in 2015, boosted by increased mobile Internet access and the expansion of mobile money services such as Safaricom's M-Pesa and Airtel Money. Pyramid Research expects to see overall service revenue grow at a CAGR of 5.4% over the 2015-2020 period in dollar terms.

Key Findings

- Pyramid Research expects to see overall service revenue grow at a CAGR of 5.4% over the 2015-2020 period in dollar terms. The fixed/mobile revenue split is forecast to remain stable and continue to be dominated by mobile services. The drivers of service revenue growth include expansion of mobile coverage to underserved areas, increased Internet access and the rise in usage of value-added services such as mobile money.

- 3G subscriptions will account for 24.0% of mobile subscripti

Table des matières

Executive summary

Market and competitor overview Regional context

Economic, demographic and political context

Regulatory environment

Demand profile

Service evolution

Competitive landscape

Major market players

Segment analysis Mobile services

Fixed services

Identifying opportunities Overall market opportunities

Description de l'éditeur

About Pyramid Research

For nearly 25 years, Pyramid Research has been providing practical advice on emerging market and service opportunities to leaders in the converged communications, media and technology industries. This distinctive approach to our research helps our clients identify opportunities and develop profitable business strategies.

Our highly structured analysis closely examines the performance, technology trends, macroeconomic and regulatory environment of service providers and equipment vendors in all of the countries we cover.  Using a bottom-up approach, we size market demand across services and countries, and conduct end user surveys to validate adoption trends and anticipate shifts in demand.

 Unlike our competitors who provide general global answers by indexing data from a few select markets, we fully segment and analyze the competitive landscapes of more than 100 countries. We conduct our own primary research in every country and develop scenarios for growth across technologies by assessing existing and emerging business models.

This unparalleled foundation assures clients that advice from Pyramid Research is reliable, relevant, and practical.

 

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                 Sunil Sethia ssethia@globaldata.com