Home and Garden Products Retailing in South Africa - Market Summary and Forecasts ;Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

1Introduction

1.1 What is this Report About?

2 Executive Summary and Outlook

3 Market Context

3.1 Retail Scenario in South Africa

3.1.1 Stable economic conditions bode well for retailers

3.1.2 Being a consumption led economy augurs well for retailers

3.1.3 Services sector is the major sector for employment

3.1.4 Unemployment and labor unrest pose a challenge to the country's economy

3.1.5 Rising inflation rates - a key concern for retailers

3.1.6 Steady rise in consumption expenditure- an opportunity for retailers

3.1.7 Increasing urbanization offers growth opportunities for retailers

3.2 A major chunk of the population are young - a positive scenario for retail

4 South African Shoppers

4.1 South Africa presents more challenges than opportunities to newcomers

4.2 M-commerce on a rise as consumers increasingly adopt smartphones

4.3 Demand for private labels on a rise

4.4 Rising HNWI and aspirational middle class will support growth

4.5 Inbound tourism to boost retail sales

5 Doing Business in South Africa

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Infrastructure and logistics

5.2 Business reforms in South Africa

6 Retail - Product Sectors

6.1 Product Sector Analysis

6.1.1 Home and Garden Products

6.2 Home and Garden Products Category Overview

6.2.1 Home and Garden Products by Channel

6.2.2 Home and Garden Products by Category

6.3 Home and Garden Products Category Analysis

6.3.1 Gardening and Outdoor Living

6.3.2 Home Improvement

6.3.3 Homewares

6.4 Major Retailers

6.4.1 Home and Garden Products

7 Appendix

7.1 Definitions

7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Conlumino

7.4 Disclaimer