Consumer Attitudes and Online Retail Dynamics in South Africa, 2014-2019

1 Introduction

1.1 What is this Report About?

2 Executive Summary

3 Market at a glance

4 Consumer Insight: Online Shopping Attitudes and Behaviors

4.1 Overview of South Africa's Online Shopping Environment

4.1.1 Increasing internet penetration will fuel online retailing

4.1.2 Growing adoption of broadband services will improve the online shopping experience

4.1.3 Increasing use of mobile Internet will boost mobile shopping

4.2 Consumer Attitudes and Behavior

4.2.1 M-Commerce is gaining ground in South Africa

4.2.2 Retailers offering freebies to influence consumer buying decisions

4.2.3 A weak logistical Infrastructure remains a challenge for online retailing in South Africa

4.2.4 SnapScan- hassle-free payment option

4.2.5 South African's lack trust in online payments

5 Online Channel Dynamics

5.1 The Online Channel's Share of Total Retail Sales

5.1.1 South Africa online vs. offline channel forecasts

5.1.2 Online penetration: global and regional comparisons

5.2 Channel Dynamics

5.2.1 South Africa retail channel dynamics - future performance

5.2.2 Channel group share development

5.2.3 Individual channel performance

5.3 Category Dynamics

5.3.1 Online vs. offline retail sales comparison by category group, 2014

5.3.2 Online retail market dynamics by category

5.3.3 Online retail sales share by category group

5.3.4 Online retail sales growth by individual category

5.3.5 Food and grocery categories: market size and forecasts

5.3.6 Electrical and Electronics categories: market size and forecasts

5.3.7 Music, video, and entertainment software categories: market size and forecasts

5.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts

5.3.9 Books, News and Stationery categories: Market Size and Forecasts

5.3.10 Sports and Leisure equipment categories: market size and forecasts

5.3.11 Furniture and floor coverings categories: market size and forecasts

5.3.12 Home and Garden categories: market size and forecasts

5.3.13 Health and Beauty categories: market size and forecasts

6 Case Studies: Leading Online Retailers in South Africa

6.1 Retailer 1: Woolworths Holdings Limited

6.1.1 Business Description

6.1.2 Site Experience

6.2 Retailer 2: Yuppiechef

6.2.1 Business Description

6.2.2 Site Experience

6.3 Retailer 3: Takealot (previously Kalahari)

6.3.1 Business Description

6.3.2 Site Experience

6.4 Retailer 4: Zando

6.4.1 Business Description

6.4.2 Site Experience

6.5 Other Innovative Retailers in South Africa

6.5.1 Kurt Geiger lure customers with its Digital Suitcase

6.5.2 Getwine.co.za enables customers to personalize labels and delivers wine at their doorsteps

7 Appendix

7.1 Definitions

7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Conlumino

7.4 Disclaimer