Consumer Attitudes and Online Retail Dynamics in South Africa, 2014-2019

Consumer Attitudes and Online Retail Dynamics in South Africa, 2014-2019
Vente au détail
Décembre 2015
Afrique du Sud
Type de Produit
Description du rapport

Online retailing in South Africa is fueled by an increasing number of internet users and high mobile penetration. The categories most shopped for by consumers through their mobile devices were electrical and electronics, apparel, accessories, luggage, and leather goods. South Africans still lack confidence when it comes to paying online. Along with convenience, shoppers prioritize online security before proceeding to the final payment gateway. Internet retailers in South Africa are struggling with problems typical to online retailing such as delayed delivery times and a lack of appropriate internet infrastructure. However, continued investment in the internet infrastructure coupled with a rise in internet users will help the online retail market to grow well in the future.

Key Findings

- Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 22% over the forecast period

- M-commerce has been gaining ground with rising smartphone

Table des matières

1 Introduction

1.1 What is this Report About?

2 Executive Summary

3 Market at a glance

4 Consumer Insight: Online Shopping Attitudes and Behaviors

4.1 Overview of South Africa's Online Shopping Environment

4.1.1 Increasing internet penetration will fuel online retailing

4.1.2 Growing adoption of broadband services will improve the online shopping experience

4.1.3 Increasing use of mobile Internet will boost mobile shopping

4.2 Consumer Attitudes and Behavior

4.2.1 M-Commerce is gaining ground in South Africa

4.2.2 Retailers offering freebies to influence consumer buying decisions

4.2.3 A weak logistical Infrastructure remains a challenge for online retailing in South Africa

4.2.4 SnapScan- hassle-free payment option

4.2.5 South African's lack trust in online payments

5 Online Channel Dynamics

5.1 The Online Channel's Share of Total Retail Sales

5.1.1 South Africa online vs. offline channel forecasts

5.1.2 Online penetration: global and regional comparisons

5.2 Channel Dynamics

5.2.1 South Africa retail channel dynamics - future performance

5.2.2 Channel group share development

5.2.3 Individual channel performance

5.3 Category Dynamics

5.3.1 Online vs. offline retail sales comparison by category group, 2014

5.3.2 Online retail market dynamics by category

5.3.3 Online retail sales share by category group

5.3.4 Online retail sales growth by individual category

5.3.5 Food and grocery categories: market size and forecasts

5.3.6 Electrical and Electronics categories: market size and forecasts

5.3.7 Music, video, and entertainment software categories: market size and forecasts

5.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts

5.3.9 Books, News and Stationery categories: Market Size and Forecasts

5.3.10 Sports and Leisure equipment categories: market size and forecasts

5.3.11 Furniture and floor coverings categories: market size and forecasts

5.3.12 Home and Garden categories: market size and forecasts

5.3.13 Health and Beauty categories: market size and forecasts

6 Case Studies: Leading Online Retailers in South Africa

6.1 Retailer 1: Woolworths Holdings Limited

6.1.1 Business Description

6.1.2 Site Experience

6.2 Retailer 2: Yuppiechef

6.2.1 Business Description

6.2.2 Site Experience

6.3 Retailer 3: Takealot (previously Kalahari)

6.3.1 Business Description

6.3.2 Site Experience

6.4 Retailer 4: Zando

6.4.1 Business Description

6.4.2 Site Experience

6.5 Other Innovative Retailers in South Africa

6.5.1 Kurt Geiger lure customers with its Digital Suitcase

6.5.2 Getwine.co.za enables customers to personalize labels and delivers wine at their doorsteps

7 Appendix

7.1 Definitions

7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Conlumino

7.4 Disclaimer

Description de l'éditeur

About Conlumino

Conlumino publishes a select range of analytical research covering a number of different sectors and issues. All of our published analysis provides an in-depth, expert understanding of markets, retailers, consumers and key issues. Moreover, it is always action focused so as well as helping you to understand what’s going on, it helps you to make better business decisions.

We work with many of the world’s leading retailers, property firms and those in the financial sector to help them maximize success through developing a thorough understanding of the sector and its likely future performance.


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                 Sunil Sethia ssethia@globaldata.com