Cigarettes in Morocco 2014

Cigarettes in Morocco 2014
Biens de consommation
Juin 2015
Type de Produit
Forecast report
Description du rapport

“Cigarettes in Morocco” is a new report by ERC that focuses on the changing smoking habits, competitive environment, economic developments and analyzes the implications that market realignments have had on top multinational companies.

Key Findings

- Higher consumer awareness of the health risks associated with smoking dark tobacco in unfiltered cigarettes, and a general trading-up by smokers have been cited as the reasons for the longer-term expansion in the filter section.

- Filter cigarettes account for over 70% of sales. This is in large part a reflection of the movement towards blond cigarettes. Although Morocco is traditionally a dark cigarette market, changing tastes have increased demand for blond varieties.

- Volumes are set to rise in 2023, equating to a 12.2% increase from 2013. Per capita growth will be more modest 2.0% above 2013 levels and moderate to high by African standards.


This qualitative report provides extensive and highly detailed overall and per cap

Table des matières

Description de l'éditeur

The ERC aims to:

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  • Raise the status and visibility of European frontier research and the very best researchers of today and tomorrow