Beauty Trends and Innovations in Africa

Beauty Trends and Innovations in Africa
Biens de consommation
Janvier 2015
Type de Produit
Description du rapport

With an increasing proportion of middle-class consumers and a significant preference for international beauty brands, Africa is emerging as a lucrative target market for global beauty players. To ensure success, brands need to offer beauty products tailored to specific needs of local consumers. It is therefore vital to understand the influential trends and product launches shaping this industry.


- Consumer survey insight and analysis cover four countries in Africa, highlighting the attitudes and behaviors driving purchases of beauty products.

- Examples of interesting beauty product launches in Africa and worldwide, as well as issues relevant to the African market.

Reasons To Buy

- What are the key trends influencing the African beauty market?

- Which product categories have been the focus of recent beauty product innovations?

- Going forward, what are some of the potential opportunities and key considerations for international brands to succeed in the continent?

Key H

Table des matières

Description de l'éditeur

About Canadean

Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. Canadean covers the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight.

By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed, strategic decisions that are founded on robust and reliable data and market insights. Canadean specializes in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.

Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.


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                 Sunil Sethia ssethia@globaldata.com