Rapports
Africa Beverage Forecasts September 2015

The beverage market is continuing to grow with the rate of growth increasing for the forecast period. Grain, nut, seed andrice milk alternative drinks (GNRS) is starting to show a limited presence in South Africa with no volumes being forecast for the Nigerian market. All dairy drinks along with GNRS are set to see an increase over the forecast period. Consumers are steadily becoming more aware of drinks sugar content and are starting to move away from sweeter drinks.
Key Findings
- Premium brands are set to see an increase, especially in packaged water
- Fruit powders growth is set to see a continued long decline throughout the forecast period
- Cider has a very niche presence in Nigeria but it is set to grow as more women start to drink it
- The growth of soymilk is much more limited in South Africa; it has a higher market penetration in Nigeria with higher growth rates for the forecast period
Synopsis
Canadean's Africa Beverage Forecasts covering soft drinks, dairy drinks, hot
About Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. Canadean covers the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight.
By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed, strategic decisions that are founded on robust and reliable data and market insights. Canadean specializes in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.
Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.
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