Advertising in South Africa

Summary

Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the South Africa advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Synopsis

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Africa

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Africa

Leading company profiles reveal details of key advertising market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the South Africa advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the South Africa economy

Reasons To Buy

What was the size of the South Africa advertising market by value in 2015?

What will be the size of the South Africa advertising market in 2020?

What factors are affecting the strength of competition in the South Africa advertising market?

How has the market performed over the last five years?

What are the main segments that make up South Africa's advertising market?

Key Highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The South African advertising industry had total revenues of $484.1m in 2015, representing a compound annual growth rate (CAGR) of 3.8% between 2011 and 2015.

- There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.

- The retailer segment is the industry's most lucrative in 2015, with total revenues of $128.5m, equivalent to 26.5% of the industry's overall value.