Advertising in South Africa

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Omnicom Group, Inc. 18

Publicis Groupe SA 21

WPP plc 25

Macroeconomic Indicators 29

Country Data 29

Methodology 31

Industry associations 32

Related MarketLine research 32

Appendix 33

About MarketLine 33

LIST OF TABLES

Table 1: South Africa advertising industry value: $ million, 2010-14 8

Table 2: South Africa advertising industry category segmentation: $ million, 2014 9

Table 3: South Africa advertising industry geography segmentation: $ million, 2014 10

Table 4: South Africa advertising industry value forecast: $ million, 2014-19 11

Table 5: Omnicom Group, Inc.: key facts 18

Table 6: Omnicom Group, Inc.: key financials ($) 19

Table 7: Omnicom Group, Inc.: key financial ratios 19

Table 8: Publicis Groupe SA: key facts 21

Table 9: Publicis Groupe SA: key financials ($) 22

Table 10: Publicis Groupe SA: key financials (€) 23

Table 11: Publicis Groupe SA: key financial ratios 23

Table 12: WPP plc: key facts 25

Table 13: WPP plc: key financials ($) 26

Table 14: WPP plc: key financials (£) 26

Table 15: WPP plc: key financial ratios 27

Table 16: South Africa size of population (million), 2010-14 29

Table 17: South Africa gdp (constant 2005 prices, $ billion), 2010-14 29

Table 18: South Africa gdp (current prices, $ billion), 2010-14 29

Table 19: South Africa inflation, 2010-14 30

Table 20: South Africa consumer price index (absolute), 2010-14 30

Table 21: South Africa exchange rate, 2010-14 30

LIST OF FIGURES

Figure 1: South Africa advertising industry value: $ million, 2010-14 8

Figure 2: South Africa advertising industry category segmentation: % share, by value, 2014 9

Figure 3: South Africa advertising industry geography segmentation: % share, by value, 2014 10

Figure 4: South Africa advertising industry value forecast: $ million, 2014-19 11

Figure 5: Forces driving competition in the advertising industry in South Africa, 2014 12

Figure 6: Drivers of buyer power in the advertising industry in South Africa, 2014 13

Figure 7: Drivers of supplier power in the advertising industry in South Africa, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2014 15

Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2014 16

Figure 10: Drivers of degree of rivalry in the advertising industry in South Africa, 2014 17

Figure 11: Omnicom Group, Inc.: revenues and profitability 20

Figure 12: Omnicom Group, Inc.: assets and liabilities 20

Figure 13: Publicis Groupe SA: revenues and profitability 23

Figure 14: Publicis Groupe SA: assets and liabilities 24

Figure 15: WPP plc: revenues and profitability 27

Figure 16: WPP plc: assets and liabilities 28