Rapports
Rapports
4G Commercial Strategies in Africa and the Middle East
Rapport
Titre
4G Commercial Strategies in Africa and the Middle East
1'135.25EUR
Langue
English
Pages
38
Secteur
Télécommunications
Date
Février 2016
Type de Produit
Report
Description du rapport
Availability of 4G services has been increasing rapidly over the past few years across Africa and the Middle East (AME). This follows significant research, scoping and lobbying efforts by operators on issues such as spectrum allocations and the viability of 4G services in the local market. Such operators have or will use a variety of commercialization strategies determined by market demographics for client segmentation, suitable devices, appropriate pricing strategies, effective promotional campaigns to raise awareness and optimal use of distribution networks. As a result, over the next five years, growth in 4G subscriptions will largely be driven by continued adoption across Middle Eastern countries (e.g., Saudi Arabia, UAE, Kuwait and Qatar) and in relatively developed African telecoms markets, such as South Africa and Nigeria. In less developed markets such as Democratic Republic of Congo, 4G network rollout will be selective with initial rollout expected in high population density
Table des matières
Executive summary
Introduction
Mobile subscriptions by technology in AME
4G market trend in AME
Smartphone sales in AME
Frequency spectrum and 4G in AME
Mobile 4G service availability across AME
4G commercial strategies overview
Client segmentation
Product
Pricing
Promotion
Distribution
Case studies
Zain Saudi Arabia
Turk Telekom
MTN South Africa
Maroc Telecom
Key findings and recommendations
Appendix: Acronyms and definitions
Description de l'éditeur
About Pyramid Research
For nearly 25 years, Pyramid Research has been providing practical advice on emerging market and service opportunities to leaders in the converged communications, media and technology industries. This distinctive approach to our research helps our clients identify opportunities and develop profitable business strategies.
Our highly structured analysis closely examines the performance, technology trends, macroeconomic and regulatory environment of service providers and equipment vendors in all of the countries we cover. Using a bottom-up approach, we size market demand across services and countries, and conduct end user surveys to validate adoption trends and anticipate shifts in demand.
Unlike our competitors who provide general global answers by indexing data from a few select markets, we fully segment and analyze the competitive landscapes of more than 100 countries. We conduct our own primary research in every country and develop scenarios for growth across technologies by assessing existing and emerging business models.
This unparalleled foundation assures clients that advice from Pyramid Research is reliable, relevant, and practical.
Contact: Partner Support – partnersupport@globaldata.com
Sunil Sethia – ssethia@globaldata.com
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Secteurs
AgricultureAgroalimentaireBiens de consommationConstructionEnergie et services publicsFabrication industrielleFinance et Services légauxGouvernement et Secteur publicHydrauliqueHydrocarburesImmobilierInformatique et technologieMédiasMines et métauxSantéServicesTélécommunicationsTourisme et loisirsTransports et logistiqueVente au détail
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