Rapports

2015 Q2 Consumer Survey Data - South Africa - Ingredients

Rapport
Titre
2015 Q2 Consumer Survey Data - South Africa - Ingredients
945.25EUR
Langue
English
Pages
4
Secteur
Agroalimentaire
Date
Avril 2015
Pays
Afrique du Sud
Type de Produit
Report
Description du rapport

In Q2 2015 we surveyed 1,000 respondents in South Africa about their attitude to ingredients across food, drinks, personal care, and household/laundry care. Questions included attentiveness to ingredient lists, preferred delivery formats, understanding of benefits, as well as perception of more than 100 common and on-trend ingredients.

Synopsis

- Use our data to gain a comprehensive understanding of ingredient benefit awareness and perception.

- Understand more about consumers' preferred ingredient delivery systems, as well as which are perceived to be most effective.

- Gain insight on the appeal of ingredient fortification vs natural attributes and claims.

Reasons To Buy

- What on-trend food and drink ingredients do consumers believe to have the most positive nutritional benefit?

- What on-trend personal and household care ingredients do consumers think are the most effective?

- How much do consumers really understand about the benefits of popular ingredients?

Key Highlights

Table des matières

Description de l'éditeur

About Canadean

Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. Canadean covers the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight.

By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed, strategic decisions that are founded on robust and reliable data and market insights. Canadean specializes in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.

Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.

 

Contact:  Partner Support – partnersupport@globaldata.com

                 Sunil Sethia – ssethia@globaldata.com

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